Vaiishnavi Ramesh /

Rivet Dating, Meant To Be Inc. World's first dating network

• Lead creative, brand and performance for the US launch, building the playbook for global expansion.
• Own product marketing, performance creative, events, in-app live shows, merch and OOH.
• Drove the creative behind 14x growth in daily active users, from under 450 to over 6,000.
• Run acquisition creative across Meta, TikTok and Google, now bringing in about 3,000 sign-ups a week.

Atlys Visa platform for India, UAE and UK travelers

• Created One Way Out, Atlys' biggest campaign to date, driving a 60x spike in visa applications.
• Built and led a 12-member creative team across India and international markets.
• Wrote print campaigns for launches and features, working with product and engineering.

Infinix Mobiles India Part of Transsion Holdings

• Grew market share 63% through product launches and brand collaborations.
• Lifted brand recognition 82% with a new positioning strategy.
• Led a 12-member in-house creative team across digital and traditional media.
• Won the Star Award for Excellence in Creative Communications and the Most Valuable Transsioner Award.

CashKaro Cashback and affiliate commerce

Brands Amazon, Flipkart, Ajio, Myntra, MakeMyTrip, Nykaa

• Led a 10-member team on brand and communication for EarnKaro, the company's affiliate app.
• Grew affiliate sign-ups 40% through festive campaigns with Myntra, Flipkart and Amazon.
• Ran Google and Meta acquisition campaigns, plus influencer and in-app retention programs.

Bang in the Middle Digital agency

Brands vivo, iQOO, McCormick, HCCB, Jovees, HCL Music

• Led creative for the iQOO brand launch in India.
• Lifted vivo brand engagement 71% through influencer partnerships.
• Led a 6-member copy and art team and wrote over 25 digital films.
• Directed content partnerships with Amazon Prime, Nat Geo and Hotstar.